AFL-CIO Launches New Ad Campaign Highlighting Work Of Unions (VIDEO)

January 17, 2012

AFL-CIO Launches New Ad Campaign Highlighting Work Of Unions (VIDEO)

WASHINGTON — The AFL-CIO on Tuesday launched a new advertising campaign to promote unions as a voice for all working people, a move that comes amid declining membership and growing hostility to organized labor in a number of states.

The effort began with television ads airing in Pittsburgh and Austin, Texas, and will expand to Portland, Ore., and other cities in the coming months, officials said. The initial cost of the campaign is $1.5 million, but that is expected to increase as more cities are targeted.

AFL-CIO officials say the ads use a fresh approach to highlight what unions stand for at a time of growing debate over income inequality. The ads come as states like Wisconsin and Ohio have moved to curb the bargaining rights of public employee unions and taken other measures that could weaken the clout of the labor movement.

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