Organizing via Facebook in the Age of Union-Busting

June 15, 2011

Organizing via Facebook in the Age of Union-Busting

By Ryan Chittum

The New York Times’s Steven Greenhouse has an interesting report today on a group of Walmart workers who are organizing—just not in the traditional sense.

The vehemently anti-union Walmart crushes any attempt to unionize (at least in the U.S. and Canada), so a group called OUR Walmart is starting a social networking presence intended to pressure Walmart for better wages and treatment. But it won’t try to collectively bargain on behalf of its members.

It’s trying to emulate other groups formed at places like IBM that have been hard to organize.

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